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Both lines tout Jojoba oil as a prominent ingredient. Aura is only 5.99 for 13. oz., but I got it on sale for 4.99. Aveda DR is about $24 for 8.5 oz. No Aveda. Hell no.
I like the smell and the tingling sensation from Aura. I can't give a full review yet because I've only used it while in braids. So look out for that.